The journey of Beaux Tied is an ongoing effort to turn tragedy into legacy.
Michael Rolf, a recent graduate from the University of Louisville School of Dentistry, began a search in 2012 for a University of Louisville tie for a function that he had to attend, but to no avail. From this, and a little bit of inspiration from the unique nature of the city of Louisville itself, he decided to look into creating his own University of Louisville neck tie. With little direction in how he planned to develop this concept, he began contacting various people around the city asking for guidance on where to begin.
In the midst of this in August 2012, his cousin, Evan, passed away from an epileptic seizure. This came just three years after his older brother, Cameron, passed away from muscular dystrophy, a degenerative muscular disorder. Cameron and Evan, each extraordinary people in their own right, are men that Michael uses as inspiration and as a model of how he wants to lead his life each day. Cameron and Evan’s passing, although inexplicably tragic, provided him with the necessary guidance and motivation to found this company in their honor.
For the name ‘Beaux Tied’, Michael owes the credit to the fabulous women of Delta Zeta Sorority at the University of Louisville. He had the honor of being named ‘Beau’ of their sorority in 2009, which resonated when thinking of what to name this company.
Therefore it can be concluded that Michael is a beau tied “to a cause.” In this case, his “cause” is commemorating the lives of two exceptional people, Cameron and Evan, who have left a lasting and meaningful impact on his life. Michael’s “cause” is to raise awareness about Muscular Dystrophy and Epilepsy, which is why he has decided
to give a portion of the proceeds from each item sold to the Muscular Dystrophy Association and the Epilepsy Foundation on behalf of Cameron and Evan.
Michael will forever be indebted to his Aunt Teresa and Uncle Ralph, the mother and father of Cameron and Evan, for providing him with the opportunity to know two of the best people he has have ever had the fortune of knowing. He considers it a true honor to call them “family.”
We hope this story sheds a light onto what Beaux Tied is about. Our story is just beginning - and we hope that it never ceases to leave an impact.